Built for Wealth Managers, Insurance Advisors & Financial Planners

Market Dipped. Investor Called About ₹50L.
You Were in a Meeting. They Invested Elsewhere.

Every missed call during market hours is a lost client. Every policy lapse from missed renewal is lifetime value gone. Every incomplete KYC is ₹12L in AUM that never materialized.

Fedna's AI answers every call, completes every KYC, renews every policy, and documents every interaction— with built-in regulatory compliance.

Trusted by India's leading financial advisors

0 missed calls during market hours
94% KYC completion rate
100% audit-ready compliance

This Is Your Daily Reality

These aren't hypotheticals. This happened to your competitor yesterday. And the day before.

The ₹50L Missed Call

11:47 AM. Market dips 3%. Investor calls about moving ₹50L from equity to debt. You're in a client meeting. Call goes to voicemail. By 2 PM, they invested with a competitor who answered.

"Watching high-value clients slip away because you couldn't pick up during market hours."

The Policy Lapse Tragedy

₹25L term insurance policy. Customer paid premiums for 8 years. Missed one renewal reminder. Policy lapsed. Family unprotected. They called twice asking about renewal—both calls went unanswered.

"Knowing you lost a loyal client and left their family vulnerable because of a missed follow-up."

KYC Documentation Hell

67% of your mutual fund applications are stuck in "pending KYC." Customers uploaded Aadhaar but forgot PAN. You called once. They didn't call back. ₹12L in SIPs never started.

"Watching potential AUM walk away because document collection is a nightmare."

The Compliance Blind Spot

SEBI audit. They ask for call recordings from March. You have WhatsApp chats and scribbled notes. No proper records. Advisor gave verbal advice worth ₹40L. Zero documentation. Penalty notice incoming.

"The panic when you realize your informal communication style is a regulatory time bomb."

From First Call to Lifetime Client

This is how Fedna works in the real world of financial services.

1

Instant Response (Market Hours Matter)

< 5 seconds

Markets don't wait. Neither does AI. Client calls during market volatility? Answered instantly.

Answers during market hours (9 AM - 4 PM) even when advisors are busy
Captures urgency level (immediate vs research vs scheduled advice)
Routes high-value queries (₹25L+) to senior advisors with full context
Provides basic info (NAV, fund performance, policy status) from integrated systems
Books callback within 15 minutes for complex advice

Zero missed opportunities during market hours. High-value clients always feel prioritized.

2

Intelligent Lead Qualification

< 2 minutes

Not all inquiries are equal. AI knows the difference between ₹50K and ₹50L investors.

Assesses investment capacity (income, existing portfolio, risk appetite)
Identifies product fit (equity, debt, insurance, tax planning)
Screens for regulatory fit (accredited investor, NRI status)
Prioritizes based on timeline (urgent: market-linked, long-term: SIP)
Creates detailed lead profile before advisor touches it

Advisors talk to qualified, ready-to-invest clients. No time wasted on tire-kickers.

3

Seamless KYC & Onboarding

Days 1-7

The biggest drop-off point in financial services. AI eliminates friction.

Guides document upload (PAN, Aadhaar, bank proof) via WhatsApp
Sends instant verification status and missing item alerts
Auto-reminds for incomplete submissions (Day 2, Day 4, Day 6)
Integrates with KRA, CKYC for auto-verification
Notifies client + advisor when KYC is complete and account is live

KYC completion rate: 67% → 94%. Average onboarding time: 12 days → 3 days.

4

Portfolio Management Support

Always

Clients want information now. AI delivers without bothering your team.

Provides real-time portfolio value, gains/losses, XIRR
Answers product questions (fund performance, expense ratio, exit load)
Shares market updates during volatility (reassurance messaging)
Alerts about rebalancing opportunities or maturity dates
Escalates to advisor only for investment decisions or strategy changes

Client self-service for 80% of queries. Advisors focus on advice, not information delivery.

5

Proactive Renewal Management

30 days before expiry

Policy lapses kill lifetime value. AI prevents them systematically.

Day 30: First renewal reminder via WhatsApp + SMS
Day 15: Payment link with updated premium and benefits summary
Day 7: Urgency message with lapse consequences explained
Day 3: Call from AI explaining options (renew, surrender, convert)
Post-lapse: Reinstatement offers with medical checkup coordination

Policy lapse rate: 40% → 12%. Customer lifetime value increases 3.2x.

6

Regulatory Compliance (Built-In)

Every interaction

SEBI, IRDAI, RBI audits are terrifying. AI makes compliance automatic.

Records every call with consent (TRAI compliant)
Logs all advice, recommendations, and client decisions
Ensures mandatory disclaimers before product discussions
Generates audit-ready reports (date, time, client, product, advice)
Flags non-compliant language or promises in real-time

Zero compliance anxiety. Audit-ready records for every client interaction. Sleep well at night.

0 Missed Calls
during market hours
Every portfolio query, every market panic call—answered instantly
94% KYC Rate
up from 67%
Onboarding friction eliminated. More clients, faster AUM growth
₹18.7L/month
in saved renewals
Proactive reminders prevent policy lapses. Retention automated.
100% Compliant
audit-ready records
Every call logged, every advice documented. SEBI/IRDAI ready.

Why ChatGPT Can't Manage Wealth

Financial services is regulated, high-stakes, and trust-based. Your AI needs to be, too.

High-stakes, emotional money decisions

Generic AI:

Chatbots sound robotic. Nobody trusts a bot with ₹50L decisions.

Fedna:

Voice AI with financial empathy. Sounds like a trusted advisor, not a machine.

Regulatory compliance (SEBI, IRDAI, RBI, TRAI)

Generic AI:

Generic AI has zero compliance features. You're exposed to audits.

Fedna:

Built-in call recording, consent logging, disclaimer automation. Audit-ready.

Complex product portfolio (MF, insurance, bonds, PMS, tax)

Generic AI:

Chatbots say "let me connect you to an advisor" for everything

Fedna:

AI knows every product, fee structure, tax implication. Answers like your top advisor.

Market timing (real-time decisions during volatility)

Generic AI:

Bots can't handle urgency. "We'll call you back" loses the moment.

Fedna:

Instant response during market hours. Routes urgent queries to advisors in seconds.

Security & privacy (financial data is sacred)

Generic AI:

Generic AI providers have unclear data policies. Trust is broken.

Fedna:

End-to-end encryption, India-based servers, SOC 2 compliant. Data never leaves the country.

Regulatory Compliance Built-In

SEBI, IRDAI, RBI, and TRAI regulations aren't add-ons—they're core to Fedna. Every call is recorded with consent. Every advice is logged. Every interaction is audit-ready.

End-to-End Encryption

Financial data never leaves India. SOC 2 compliant.

Audit-Ready Records

Every call, every advice, every decision—documented.

The Market Doesn't Wait. Neither Should You.

Imagine managing ₹500Cr AUM where every client call is answered during market hours. Every KYC is completed in 3 days. Every policy renewal is proactive. Your advisors only handle strategy, not information delivery.

That's not a vision. That's Tuesday for Fedna customers.

SEBI/IRDAI compliant
Setup in 48 hours
Data stays in India