AI Agents

The core of Fedna AI — intelligent agents that handle customer conversations on your behalf.

Multiple agents per organisation

Create different agents for different purposes. A sales agent that qualifies leads. A support agent that troubleshoots issues. A booking agent that schedules appointments. Each with their own personality and instructions.

Natural language instructions

Tell your agent how to behave in plain language. Describe your business, your products, your policies. The AI understands context and nuance — no decision trees or flowcharts.

Personality and tone

Choose between friendly and professional behaviour styles. Your agent adapts its language to match your brand voice.

Channel-specific instructions

Give different instructions for different channels. Your WhatsApp agent might be casual and quick. Your phone agent might be more formal and detailed. Same AI, different approach per channel.

Important links

Add links to your website, product pages, booking forms, or any URL. Your agent references these during conversations and shares them with customers when relevant.

Agent status

Pause an agent when you need to. Active agents handle conversations automatically. Paused agents stop responding until you're ready to turn them back on.

Language support

Configure agents for English or multilingual conversations. The AI adapts to the language your customers speak.