The CoSeller
Framework
How to automate your customer funnel with AI — from the scroll to the close.
A 40-page field guide from Fedna Research. Nine chapters covering the neuroscience of attention, the psychology of buying, the case for WhatsApp, and the five-phase operating system we use to turn short-form video traffic into qualified sales conversations — in under 30 days.
A Field Guide · 2026 Edition
The
CoSeller
Framework
How to automate your customer funnel with AI — from the scroll to the close.
The Reframe
Instead of asking how to make ads louder, ask: what if we stopped trying to win in the noise — and started building a bridge out of it?
In 2024, global digital ad spend crossed $700 billion. In that same year, ad recall hit an all-time low. More money. Fewer results.
The CoSeller Framework is not another reaction to this problem. It's a reframe of it. The bridge is a WhatsApp conversation. This playbook shows you how to build it, cross it, and bring the right people with you.
Why this playbook is different
Not a book about AI. A book about human psychology — and how AI, designed correctly, delivers it at scale.
Grounded in real psychology
Cialdini, SPIN selling, Kahneman & Tversky, Zajonc. Every phase maps to a validated cognitive mechanism — not opinion, not theatre.
Built for the quiet room
WhatsApp is not email. It is a conversation environment with a 98% open rate and behavioural scripts that invite honesty. The system exploits that — ethically.
A system, not a set of tips
A 5-phase operating model, a 6-stage conversation engine (RIASMC), an objection playbook, a re-ping cadence, and a 30-day launch roadmap.
The Operating System
Five phases. Scroll to close.
Each phase has one objective, one set of psychological mechanisms, and one non-negotiable rule. Together they compose an operating system that can be deployed in under 30 days.
Hook
Stop the scroll in three secondsA short-form video engineered to pattern-interrupt and drive a single action — open WhatsApp. Not convert. Not educate. Move.
Activate
First reply in under five secondsA warm, human-feeling opening that matches register, asks one easy question, and begins the commitment ladder. No corporate boilerplate, no "I am an AI assistant."
Engine — RIASMC
A six-stage AI conversationRelate → Isolate → Amplify → Solve → Micro-commit → Close. Each stage mapped to a SPIN question type and a Cialdini principle. Objections handled with Feel-Felt-Found.
Marinate
The AI works while you sleepA five-ping reactivation cadence timed to decision cycles. Overnight intent scoring. A morning briefing that ranks every lead, names every objection, and drafts the opener.
Close
Warm handoff, not cold restartA 3-minute pre-call protocol, the warm-close formula, and a lead-to-closer matching model. The closer picks up the thread — using the lead's own words.
“The best sales conversation in the world is one the customer does not recognise as a sales conversation.”
— The CoSeller Framework, Chapter 06 (Phase 3 — The Engine)
The frameworks you'll learn to wield
What's Inside
Nine chapters. Three parts. One system.
Every chapter ends with a summary you can action. Every phase comes with scripts, prompts, and objection responses you can copy into your stack on Monday.
The Science Behind the Sell
Why your ads are being ignored
Neuroscience of distracted attention, the 1.7s window, System 1 vs System 2, dopamine loops.
The psychology of buying decisions
Cialdini's 7, SPIN selling, loss aversion, the commitment ladder, Feel-Felt-Found.
Why WhatsApp is the most powerful sales channel
The quiet room effect, parasocial trust, the 5-minute rule, WABA compliance.
The Five-Phase CoSeller System
Phase 1 — The Hook
Four converting hook formulas, second-by-second anatomy, platform nuances.
Phase 2 — The Activation
The perfect opening message, tone calibration, the human-feeling AI.
Phase 3 — The Engine (RIASMC)
Full scripts for every stage plus the five-objection playbook with re-entry points.
Phase 4 — The Marination
Five re-ping templates, intent scoring model, morning briefing format.
Phase 5 — The Close
Pre-call protocol, warm-close opening formula, lead-closer matching matrix.
Build, Measure, Scale
Setting up CoSeller
Minimum viable stack at three budget tiers, the five KPIs that actually matter, a 30-day launch roadmap.
Chapter 09 — Measure
Five KPIs that actually predict revenue.
The playbook closes with the minimum viable stack at three budget tiers, a pre-launch checklist, a 30-day launch roadmap, and the five metrics that separate a working system from an expensive experiment.
Who this is for
If any of this sounds like you, this playbook was written with you in mind.
Stop building louder ads.
Start building quieter conversations.
Drop your details and the 40-page field guide is yours. No drip campaign, no 12-part funnel. One PDF. One honest check-in a week later to see if you deployed it.
Download The CoSeller Framework
Tell us where to send it. No spam — just the playbook, and the occasional note when we ship something worth reading.
Once you've read it, if you want to deploy it — that's what we build at Fedna.
AI agents for WhatsApp, Voice, Web & Email. The five-phase CoSeller system, wired end-to-end into your business.