Instagram DM & Comment Automation

Instagram is now a full channel in Fedna AI. Your AI agents can handle DMs, respond to comments, and engage with story replies — all automatically, 24/7.

What you can automate

Direct Messages

AI agents handle your Instagram DMs the same way they handle WhatsApp. Customers who message your business page get instant, intelligent responses. Every conversation flows into your unified inbox alongside all other channels.

Per-Post Comment Rules

Set up automation rules for specific posts. When you launch a campaign or publish a product post, define what should happen when people comment.

• Keyword rules — trigger specific responses when comments contain certain words. "Price" sends pricing info. "Available" checks stock.
• Catch-all rules — respond to every comment on a post with a configured action
• AI replies — the agent crafts contextual responses based on the post and comment

Each rule can trigger a private DM to the commenter — turning public engagement into private conversations where your AI qualifies the lead.

Story Replies

When someone replies to your Instagram story, the AI picks up the conversation. Set context for each story so the agent responds appropriately.

Clean contact management

Comment interactions stay separate from your CRM. Commenters only become customer records when they engage in a DM — keeping your pipeline clean while still capturing engagement data.

Getting started

Connect your Instagram Business account in Settings → Integrations, assign an AI agent to the channel, and set up your first post automation.